Saturday, February 10, 2018
An open letter to the auto industry
The entire auto industry follows a sales model that is as unpleasant as possible, and is exceeded in discomfort only by root canals and colonoscopy. You take what should be fun, buying a car, and make it into a high pressure pin in the ass.
I have been thinking about getting a new truck since December. I began my search by going to the websites of Toyota and Nissan. In order to search for the vehicle you want, you must enter your contact information. I give them an email address reserved for businesses, and my google voice number. Since that time, several dealers will not leave me alone. One of them has called my voice number over 50 times and sent me 35 emails. This dealer doesn't even have the vehicle I want, and are trying to sell me one that I don't want.
I searched for a particular vehicle because that is the one I want. Trying to pressure me into buying something I don't want doesn't make me want to buy from you, it just pisses me off. I came looking for a particular vehicle. I came to you. You don't have to pressure me to buy, but if you don't have what I want, I am not buying from you. I know what I want. You either have it, or you don't.