What government does

In order to operate a travel agency in the state of Florida, you must have a bond and a license. The two together cost about $500 a year. Thereafter, you are required to place the phrase "Fla. Seller of Travel Ref. No. ST12345" on every piece of advertising. If you count, you will notice that this phrase is 38 characters long. Advertising on certain social media sites restricts your character count to 100 characters, meaning that more than a third of your advertising space is taken up by government required verbiage that doesn't enhance sales a bit..

If you operate an online travel agency that is not located in Florida, but sells and markets to Florida residents, you do not have this restriction. Florida is not quite as business friendly as you think.